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Fountain Valley Fresh & Easy Store to Close

The store is one of 12 being closed "temporarily" by the company. However, their stores closed temporarily in the past remain vacant.

The Fresh & Easy store at the corner of Edinger Avenue and Harbor Blvd. in Fountain Valley is one of 12 underperforming stores slated to be closed temporarily, the company reported Monday.

The company operates two locations in Fountain Valley, one on Harbor Boulevard and another at the corner of Bushard Street and Warner Avenue. Although the company is closing a few stores, it is still planning to open several new locations on the West Coast, including four in Orange County.

The store closures were announced to employees of Fresh & Easy Neighborhood Market by CEO Tim Mason on Monday, according to freshandeasybuzz.com, which posted the memo from Mason below.

"Like any retailer, we are always evaluating our store portfolio and we have decided to temporarily close twelve underperforming stores. At this time, there is simply not enough growth in sales and customers to keep these stores open. Many have been open for several years and are trading in areas where the network of Fresh & Easy stores will be able to absorb most of the existing customer base. We have taken significant steps to minimize the impact these temporary closures will have on you, including making sure we are able to offer all impacted employees a position at another nearby store."

Mason calls the store closures "temporary." According to freshandeasybuzz.com, Fresh & Easy plans to "mothball" the 12 stores like it did with the 13 units it closed in November 2010. All 13 of those stores remain vacant.


tuck January 10, 2012 at 10:57 PM
I knew it would most likely fail. I have been a loyal customer and the employees were helpful. The problems are the upkeep on the parking lot. Trash all over also out front. I liked the 50% off deals everyday. It's too bad. I wish Fountain Valley would "clean up" that center?. It's too late I think. Santa Ana should just annex that area......
Adrian Bizoi January 11, 2012 at 02:08 AM
It''s a shame.I love this store
Justin Petruccelli January 11, 2012 at 03:53 AM
Adrian, There's always the location at Warner and Bushard.
Roy Reynolds January 12, 2012 at 07:32 PM
What, if anything, did the City Council or city management do to try to keep this store open? Did anyone call F&E corporate management and offer to help with anything?
Justin Petruccelli January 12, 2012 at 08:40 PM
I don't suppose they did, but how could they have known ahead of time? Also, that wouldn't be very free market, would it now?
Mitch January 13, 2012 at 05:26 AM
It's www.freshneasybuzz.blogspot.com, which is why the link doesn't work.

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